Press Room

Rolling with the PR Strikes: Lessons from The Big Lebowski

The cult classic “The Big Lebowski” takes us on a bizarre yet unforgettable journey with Jeff “The Dude” Lebowski. While The Dude’s world might seem far removed from the realm of PR, a closer...

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Future-Proofing Your Financial Institution: 6 Technology Priorities for Budget Discussions

As we navigate the ever-evolving banking landscape, technology is becoming an increasingly vital component of success. The right technology investments can help banks and credit unions streamline operations, enhance customer experiences and stay competitive...

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Is PR Right for You?

PR is a multifaceted field that encompasses various strategies and tactics aimed at building and maintaining a positive public image for an organization. While PR can be a powerful tool for many organizations, it’s...

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Don’t Make These Marketing Mistakes

Effective marketing campaigns are essential for attracting and retaining customers, building brand awareness, and driving business growth. However, not all marketing efforts lead to success. To ensure your marketing campaigns deliver the desired results,...

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5 Frightening Fintech Nightmares

Facing a crisis is not unlike navigating a haunted house – filled with unexpected challenges and spooky surprises. As Halloween approaches, let’s delve into the top crises that can haunt fintechs. These eerie scenarios...

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Signs It’s Too Early to Hire a PR Firm

PR is a tremendous tool for enhancing your organization’s image, managing communication and fostering positive relationships with stakeholders. However, hiring a PR firm is not always the right move for every organization. In some...

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The Power of Public Relations: 10 Reasons Why Hiring a PR Firm Can Transform Your Business

Hiring a PR firm is not for everyone. But for others, it can be a tremendous competitive advantage. Ultimately, the success of any business hinges on its ability to effectively communicate its message to...

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Mastering the Art of “Strategery”: Lessons from 90s Pop Culture

“Strategery” is a term that may bring a nostalgic smile to those who remember the 90s. Coined by Saturday Night Live’s Will Ferrell in his iconic impersonation of George W. Bush, it humorously blended...

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“Don’t just stand there, bust a move!” 8 Reasons Your Fintech Should be Planning Its 2024 PR Strategy Now

As 2023 rapidly approaches its end, forward-thinking businesses are already looking ahead to 2024, recognizing the need to plan out their PR strategies. The famous lyric from Young MC, “Don’t just stand there, bust...

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The Client’s Role After Hiring a PR Firm

You hired a PR firm. Now what? PR and marketing firms play a pivotal role in helping businesses shape their public image, reach their target audiences and manage their reputation. However, to get the...

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