Press Room

3 Reasons Why No One Knows Your Brand

Are you cold calling and reaching out to prospects more than they’re calling you? Are you having to constantly explain who you are and what you do? Do even your current customers struggle to...

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Is Your PR Team Not Working Out? How to Spot Potential Red Flags

Partnering with a PR firm can be a game-changer for your fintech, helping to elevate your brand, increase visibility, and ultimately drive growth. However, not all PR firms are created equal, and choosing the...

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Building Strong Media Relationships: A Guide on How to Work Well with Press

One of the biggest requests we receive from clients and prospects is earned media coverage. Fintechs want to be featured in publications like American Banker, ABA Banking Journal, BAI Banking Strategies, Credit Union Times...

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The Top Fintech PR Strategies of 2024

As the fintech industry continues to evolve at a rapid pace, so too do the trends in public relations strategies and tactics. In 2024, staying ahead of the curve in fintech PR is essential...

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York Public Relations Doubles Last Year, Prepares for Even Stronger Growth in 2024

Fast-growing Fintech PR Firm Starts New Year with Continued Growth, Signs New Clients & Expands Existing Relationships ATLANTA, Ga., February 14, 2024– Global fintech PR and marketing firm York Public Relations announced today that...

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The Good, the Bad & the Ugly of Working with PR Firms

PR firms are the unsung heroes behind many successful brand campaigns, crisis management strategies, and media relations efforts. However, like any partnership, working with an outside firm comes with its fair share of advantages...

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10 Signs It’s Time to Hire a PR Firm

A couple months ago, we discussed several signs that it’s too early to hire a PR firm. Reasons included undefined goals and objectives, an unclear brand identity, or no well-defined target audience, among others....

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The Imperative for Crisis Preparedness in 2024

As we usher in 2024, the global landscape continues to be marked by unprecedented challenges and uncertainties. In this era of rapid information dissemination and heightened public scrutiny, the need for crisis preparedness has...

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PR Trends to Watch in 2024

The ever-evolving landscape of PR keeps professionals on their toes, and as we step into 2024, it’s crucial to stay ahead of the curve. The coming year promises exciting shifts in the PR landscape,...

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10 Ways to Destroy Your Business

Entrepreneurship is an exhilarating journey filled with opportunities for success and growth. However, it’s also rife with pitfalls and challenges, some of which can lead to the unintentional destruction of your business. In our...

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