Press Room

Your source for fintech crisis news and updates.

The Perils of Obsessing Over Competitors: Finding Balance in Business Strategy

In any industry, competition is inevitable, including fintech. As companies strive to carve out their niche and capture market share, it’s natural to keep a watchful eye on rival organizations. However, there’s a fine...

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Why You’re Not Getting New Business From Your PR Program

You can — and should — leverage PR to build your bottom line. Here’s 3 ways to do so.   All too often, PR gets eliminated from an organization’s budget. Why? Because it’s often...

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From Fintech Meetup: We’re Unveiling the Jackpot of PR Best Practices

In the world of PR, mastering the art of captivating an audience’s attention is akin to hitting the jackpot in a glittering casino. With Fintech Meetup underway, what better metaphor to explore the dynamic...

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From Fintech Meetup: Rolling the Dice – Don’t Gamble Your Marketing Strategy in 2024

In the bustling heart of Las Vegas, fortunes are won and lost with the roll of the dice and the turn of a card. Yet, amidst the glitz and glamour of the world’s gambling...

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3 Reasons Why No One Knows Your Brand

Are you cold calling and reaching out to prospects more than they’re calling you? Are you having to constantly explain who you are and what you do? Do even your current customers struggle to...

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Is Your PR Team Not Working Out? How to Spot Potential Red Flags

Partnering with a PR firm can be a game-changer for your fintech, helping to elevate your brand, increase visibility, and ultimately drive growth. However, not all PR firms are created equal, and choosing the...

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Building Strong Media Relationships: A Guide on How to Work Well with Press

One of the biggest requests we receive from clients and prospects is earned media coverage. Fintechs want to be featured in publications like American Banker, ABA Banking Journal, BAI Banking Strategies, Credit Union Times...

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The Top Fintech PR Strategies of 2024

As the fintech industry continues to evolve at a rapid pace, so too do the trends in public relations strategies and tactics. In 2024, staying ahead of the curve in fintech PR is essential...

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York Public Relations Doubles Last Year, Prepares for Even Stronger Growth in 2024

Fast-growing Fintech PR Firm Starts New Year with Continued Growth, Signs New Clients & Expands Existing Relationships ATLANTA, Ga., February 14, 2024– Global fintech PR and marketing firm York Public Relations announced today that...

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The Good, the Bad & the Ugly of Working with PR Firms

PR firms are the unsung heroes behind many successful brand campaigns, crisis management strategies, and media relations efforts. However, like any partnership, working with an outside firm comes with its fair share of advantages...

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