Press Room

The Intersection of Fintech and Financial Inclusion: A Path to Financial Wellness on National Financial Awareness Day

As we celebrate National Financial Awareness Day, it’s essential to reflect on the strides made in financial inclusion and wellness, particularly through the advancements in fintech. Fintech has become a powerful tool for banks...

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The Pitfalls of Paid Awards & Rankings: How They Mislead and Hinder Growth

Before we dive in, it’s important to clarify what a paid award or ranking is. It does not include awards that require a modest processing fee. But it does include awards or rankings that...

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Integrating AI in PR and Marketing

AI is rapidly transforming PR and marketing, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. But could it be too good to be true? And does it put unique and innovative thought at...

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PR Is a Crucial Investment for Fintechs

Effective public relations (PR) can be a game-changer for companies looking to establish credibility, build brand awareness, and drive growth. As the fintech space continues to disrupt traditional financial services and drive innovation at...

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Why Fintechs Should Never Suspend PR and Marketing During the Summer Months

Maintaining a solid PR and marketing strategy year-round is crucial. While summer is often seen as a slow period for many industries, fintechs should view it as a golden opportunity rather than a downtime....

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Emoji Overload: Best Practices for Using Emojis in Social Media Posts

Emojis have become a universal language, adding a splash of color and emotion to our digital communications. They can make your social media posts more engaging and relatable, but there’s a fine line between...

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Stop Making These 48 Marketing Mistakes!

We get! Mistakes happen. Especially when you’re operating with limited resources, or in some cases, running the marketing program yourself. Whether you’re a seasoned marketer or just starting out, we’ve put together a list...

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York Public Relations’ Executives Named 2024 Most Powerful Women in Fintech

ATLANTA, Ga., June 4, 2024 – York Public Relations, a global fintech PR and marketing firm, announced today that two of its executives were named to this year’s “Most Powerful Women in Fintech” by PROGRESS in Lending....

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What Makes a Press Release Successful?

A successful press release can catapult your brand into the limelight, attract media attention, and drive significant business outcomes. However, crafting an effective press release involves more than just announcing your news. It requires...

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How to Use Hashtags Appropriately in LinkedIn Posts

Hashtags have become a fundamental part of social media, enabling users to categorize content, increase visibility, and engage with a broader audience. LinkedIn, being the more professional networking platform of all the social media...

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