Press Room

Your source for fintech crisis news and updates.

Never, Ever Promote “Fake News” for April Fool’s

April 1st is right around the corner, which means many of you are busily preparing for the ultimate April Fool’s Day prank. While these may be good-natured, when it comes to business, the line...

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Why Mandating Employee Social Media Promotion is Bad

Over the last several years, LinkedIn has become the Holy Grail for generating leads for fintechs. As such, many organizations are asking and even requiring employees to participate or “like” company updates. While this...

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Fact Check: Earned Media is Alive & Well!

Over the last several months, we’ve heard from numerous fintechs that there’s no such thing as earned media. When we’ve asked why they think that, they say it’s because their PR firm told them....

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Marketing 101: Navigating Tough Times with Grace

Maintaining a delicate balance between transparency and strategic messaging is paramount. It’s a common dilemma: should companies divulge the challenges they face, or should they project an image of unyielding strength and prosperity? This...

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Why Every Organization (Big or Small) Needs a Succession Plan

Launching a startup is an exhilarating journey filled with endless possibilities and boundless enthusiasm. Amidst the flurry of product development, market research and securing funding, one critical aspect often overlooked is succession planning. While...

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The Perils of Obsessing Over Competitors: Finding Balance in Business Strategy

In any industry, competition is inevitable, including fintech. As companies strive to carve out their niche and capture market share, it’s natural to keep a watchful eye on rival organizations. However, there’s a fine...

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Why You’re Not Getting New Business From Your PR Program

You can — and should — leverage PR to build your bottom line. Here’s 3 ways to do so.   All too often, PR gets eliminated from an organization’s budget. Why? Because it’s often...

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From Fintech Meetup: We’re Unveiling the Jackpot of PR Best Practices

In the world of PR, mastering the art of captivating an audience’s attention is akin to hitting the jackpot in a glittering casino. With Fintech Meetup underway, what better metaphor to explore the dynamic...

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From Fintech Meetup: Rolling the Dice – Don’t Gamble Your Marketing Strategy in 2024

In the bustling heart of Las Vegas, fortunes are won and lost with the roll of the dice and the turn of a card. Yet, amidst the glitz and glamour of the world’s gambling...

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3 Reasons Why No One Knows Your Brand

Are you cold calling and reaching out to prospects more than they’re calling you? Are you having to constantly explain who you are and what you do? Do even your current customers struggle to...

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