Press Room

Cybersecurity in Banking: Staying Ahead of Evolving Threats

As we observe Cybersecurity Awareness Month, it’s crucial to spotlight the banking industry’s ongoing battle against cyber threats. With financial institutions being prime targets for cybercriminals, the need for robust cybersecurity measures has never...

Keep Reading

Now’s the Time to Evaluate Your PR and Marketing ROI

As we approach the end of 2024, it’s crucial for fintechs and financial institutions to take a step back and assess the return on investment (ROI) of their public relations and marketing efforts. This...

Keep Reading

Maximizing PR and Marketing Budgets for Fintechs in 2025: A Strategic Approach

As we approach 2025, the fintech industry continues to evolve at a rapid pace, presenting both challenges and opportunities for those seeking to capture the attention of banks and credit unions. Strategic allocation of...

Keep Reading

The Intersection of Fintech and Financial Inclusion: A Path to Financial Wellness on National Financial Awareness Day

As we celebrate National Financial Awareness Day, it’s essential to reflect on the strides made in financial inclusion and wellness, particularly through the advancements in fintech. Fintech has become a powerful tool for banks...

Keep Reading

The Pitfalls of Paid Awards & Rankings: How They Mislead and Hinder Growth

Before we dive in, it’s important to clarify what a paid award or ranking is. It does not include awards that require a modest processing fee. But it does include awards or rankings that...

Keep Reading

Integrating AI in PR and Marketing

AI is rapidly transforming PR and marketing, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. But could it be too good to be true? And does it put unique and innovative thought at...

Keep Reading

PR Is a Crucial Investment for Fintechs

Effective public relations (PR) can be a game-changer for companies looking to establish credibility, build brand awareness, and drive growth. As the fintech space continues to disrupt traditional financial services and drive innovation at...

Keep Reading

Why Fintechs Should Never Suspend PR and Marketing During the Summer Months

Maintaining a solid PR and marketing strategy year-round is crucial. While summer is often seen as a slow period for many industries, fintechs should view it as a golden opportunity rather than a downtime....

Keep Reading

Emoji Overload: Best Practices for Using Emojis in Social Media Posts

Emojis have become a universal language, adding a splash of color and emotion to our digital communications. They can make your social media posts more engaging and relatable, but there’s a fine line between...

Keep Reading

Stop Making These 48 Marketing Mistakes!

We get! Mistakes happen. Especially when you’re operating with limited resources, or in some cases, running the marketing program yourself. Whether you’re a seasoned marketer or just starting out, we’ve put together a list...

Keep Reading