Press Room

One of the most revealing findings in York Public Relations’ 2026 State of AI survey challenges a common assumption about what is holding banks and credit unions back. Trust in AI outputs and accuracy...

Digital banking may no longer be new. That doesn’t mean banks are finished investing in it. For the second consecutive year, digital banking ranked as the top fintech investment priority in York Public Relations’...

Much of the conversation around AI adoption in banking focuses on regulation. York Public Relations’ 2026 State of AI survey suggests financial institutions are wrestling with a more immediate problem: they need people who...

Banks aren’t investing in technology solely to modernize operations. They’re also looking for growth. York Public Relations’ 2026 State of Fintech survey found that 26% of bank executives identify increasing deposits and account holder...

For all the attention surrounding artificial intelligence, financial institutions are approaching the technology with a remarkably practical objective: efficiency. York Public Relations’ 2026 State of AI survey found that 82% of bank and credit...

What do banks most want from their fintech partnerships? In 2026, the answer is increasingly straightforward: help us operate better. According to York Public Relations’ 2026 State of Fintech survey, 31% of bank executives...

One of the most overlooked findings in York Public Relations’ 2026 State of AI survey has little to do with replacing employees. It has everything to do with helping them work better. When bank...

For years, “digital transformation” has been one of banking’s defining technology narratives. In 2026, banks aren’t abandoning transformation. They’re moving into its next phase. York Public Relations’ 2026 State of Fintech survey points to...

Let’s start with the obvious question: Why should you listen to us about Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)? Because we’re actually doing it—and we have the results to prove it....