Creative Marketing Services

Quality Creative Marketing is critical to creating and maintaining a solid brand.

Nearly half of marketers (49%) rate visual marketing as “Very Important” to their marketing strategy, 22% consider it “Important,” and 19% say that their marketing and branding strategy is nothing without visual content, according to a recent survey.

In fact, in 2019, there was a 10.5% increase in visual content usage compared to 2018.

This makes sense. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. With consumers receiving as many as 600 messages each day from marketers, it is critical to stand out.

Although deemed critical to many marketing programs, the type of visual content most frequently used were stock photos at 40%.

But when asked what type of visual content helped marketers achieve their goals, stock photos only represented 13%.

Original graphics, such as custom branded content and infographics, accounted for 40% of successful campaigns, however, design and visual content is the biggest challenge for 23.7% of content marketers.

Additionally, 44% of marketers rate creating visual content as very difficult.

The impact of inadequate branding is serious.

According to a 2020 survey, 74% of respondents said a company’s “look and feel” can be the deciding factor for them. Moreover, 30% of respondents said the very first thing they recognized about a product was its logo, followed by the company name and color.

Creative Marketing Services

For organizations in need of modest creative support but without a full-scale program costing tens of thousands of dollars, York Public Relations offers a simple, yet affordable solution.

Our mission is to help organizations with limited budgets create branded material that is just as professional and modern as their corporate competitors.

The firm’s creative services division produces high-quality materials at both a lower price point and in less time, ideal for new organizations and nonprofits like associations.



Contact us today to learn more about our Creative Marketing Services.