Social Media Marketing
As social media usage rises, Social Media Marketing continues to be a critical part of an organization’s overall strategy.
Currently, there are over 3.9 billion social media users, which equates to 49% of the world population. Moreover, 54% of social browsers use social media to research products. These statistics underscore the importance of having a prominent digital presence.”
We offer Social Media Marketing as a stand-alone service, helping organizations build engaging digital campaigns to increase brand equity and manage their digital voice.
York Public Relations works with fintechs, financial institutions and industry associations to create professional, digital content to increase awareness and engage with audiences online.
Support ranges from producing static graphics and short videos, creating and/or maintaining social media platforms, and developing campaigns and strategies to grow followers and increase engagement.
York Public Relations can also create customized programs, as well as provide support for specific initiatives such as events or product launches.
Social Media Crisis Support
Additionally, York Public Relations provides Social Media Consulting Services, including guidance for responding to social media crises such as negative comments or customer complaints.
In fact, according to the firm’s recent consumer survey, 17% of respondents would stop doing business with an organization following negative social media reviews, making it critical to monitor and react appropriately.