York PUBLIC RELATIONS

The nation’s only crisis public relations firm dedicated exclusively to the financial services industry.

We Are the Crisis Experts

York Public Relations is the nation’s only crisis public relations firm dedicated exclusively to financial institutions and fintechs. We serve clients ranging from community banks, credit unions and mortgage lenders, early- and late-stage fintech startups, and public and privately-held financial technology companies.

Reputation Protection

With more than 15 years of experience and a 100 percent success rate, we protect your brand and reputation. Having worked with hundreds of organizations, York Public Relations’ founder and chief counsel has successfully navigated numerous issues ranging from discrimination lawsuits, FDIC memos and examinations, data breaches, consumer complaints, layoffs and more.

Crisis Counsel

With a keen understanding of the complexities within the industry along with stringent regulatory guidelines, plus long-standing relationships with key associations and leaders within the financial services marketplace, York Public Relations is the only firm with the skills and abilities needed to help organizations save and repair their brands.

Testimonials

“She is not a vendor – she is a part of my team and delivers results! She has a fantastic understanding of our business, our market, and how we can make the biggest impression to drive our business forward.”

Commercial Banking Executive

“Reliability is not just a word with Mary. It’s the essence of who she is. She can be counted on to produce spectacular results and PR support at a moment’s notice with the maturity to understand the demands clients in the corporate world face.”

Marketing Director for Fortune 500 Company

“Mary is the ultimate professional. She does everything extremely well.”

Fintech Entrepreneur

“As a journalist, trusted resources are my lifeblood and Mary is one of my favorites. She is thorough, efficient and does her homework. Mary is an outstanding PR professional and I look forward to working with her for years to come.”

Reporter for Banking Magazine

“She was always willing to help in any way she could and went above and beyond to support my marketing efforts. She was vital to my success, and it was a pleasure working with her!”

Marketing Director for Software Company

“I knew that I could rely on Mary to get the job done, and she took the initiative to come up with new ideas and continuously expand our PR messages to fit the evolving marketplace. Mary is a talented PR professional and would be a valuable asset to any team.”

Senior Product Marketing Manager for a Fintech

Four Keys To Follow When Saying Sorry As A Brand

“Sorry Seems To Be The Hardest Word” — Elton John’s famous song title couldn’t be more spot-on than in times of a crisis. All of us know the feeling of resentfully uttering the two…

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What Credit Unions Should Know About Mitigating A Crisis In …

It seems we can barely make it a week without hearing of someone or some organization being “canceled.” Credit unions are no longer exempt from this idea of “cancel culture.” Read why in this…

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Five Ways Financial Institutions Drive People Out the Door

Reputational crises are inevitable for any financial institution. But some blunders do more damage than others. Knowing the hot buttons that cause consumers to break up with their provider allows banks and credit unions…

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Nearly One-Quarter of Americans Would Part Ways with a Finan …

22% of consumers say they would leave a financial institution if an employee was the center of a scandal, such as sexual harassment or fraud ATLANTA, Nov. 16, 2020 – York Public Relations, the…

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Gen Z & Millennials More Likely to Cut Ties with Financ …

Negative reviews and comments on social media sites may be more offensive to younger generations than older generations, according to new survey ATLANTA, Nov. 11, 2020 – York Public Relations, the nation’s only crisis…

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Americans Residing In Urban Areas Find Certain FI Crises Unf …

New survey also finds that income and education impact which crises would lead Americans to dropping their bank ATLANTA, Nov. 9, 2020 – York Public Relations, the nation’s only crisis PR firm dedicated exclusively…

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New Survey Finds That 21% of U.S. Consumers Would End Relati …

As megabanks announce layoffs and branch closures, community banks and credit unions ramp up hiring efforts, which could be advantageous in light of new survey results ATLANTA, Oct. 26, 2020 – York Public Relations,…

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Financial Institution Crises Could Mean Massive Loss When It …

For any organization, experiencing a crisis is inevitable. It will happen. But for a financial institution, the consequences may be extreme – even detrimental. According to a recent consumer survey, an overwhelming majority of…

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27% of U.S. Consumers Would End Banking Relationship After a …

Study also finds nearly one-quarter of U.S. consumers would end a relationship with their bank or credit union if an employee was involved in an organizational misdeed ATLANTA, Oct. 22, 2020 – York Public…

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Overwhelming Majority of Americans Would Break Up With Their …

For any organization, experiencing a crisis is inevitable. It will happen. But for a financial institution, the consequences may be extreme – even detrimental. According to a recent consumer survey, an overwhelming majority of…

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