Press Room

The Revolving Door Dilemma: How High PR Firm Turnover Impacts Fintech Clients

In fintech, where innovation and disruption are the norm, maintaining a consistent and effective public relations strategy is crucial. However, fintechs often face a significant challenge when working with large PR firms.   At large...

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Crafting an Effective Crisis Plan for Financial Institutions: Essential Components

Having a robust crisis plan is not just a good idea – it’s a necessity. But what exactly should your crisis plan include? Let’s break down the essential components that every financial institution should...

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Mastering Crisis Management: Why Banks Need to Practice Their Response Plans

Crisis management is not just a buzzword—it’s a critical skill that can make or break a bank’s reputation and future. While having a well-crafted crisis management plan is essential, it’s not enough on its...

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Crisis Communications: Why Practice Makes Perfect for Banks

As Mike Tyson famously said, “Everyone has a plan until they get punched in the face.” For banks, that punch could come in many forms: a security breach, a customer incident, a technology failure...

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Crisis Mastery for Fintech Leaders: Navigating Tough Questions, Body Language & Social Media Storms

A crisis can erupt at any moment – and fintechs and financial institutions are no exception. Whether it’s a data breach, a regulatory issue, or a sudden market downturn affecting your products, how you...

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5 Strategies Banks Should Consider To Boost Sales And the Technology To Support It

Banks face growing pressure to enhance their sales strategies to stay competitive and meet evolving customer demands. The modern banking landscape requires a combination of personalized experiences, seamless service, and advanced technology. Check out...

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Cybersecurity in Banking: Staying Ahead of Evolving Threats

As we observe Cybersecurity Awareness Month, it’s crucial to spotlight the banking industry’s ongoing battle against cyber threats. With financial institutions being prime targets for cybercriminals, the need for robust cybersecurity measures has never...

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Now’s the Time to Evaluate Your PR and Marketing ROI

As we approach the end of 2024, it’s crucial for fintechs and financial institutions to take a step back and assess the return on investment (ROI) of their public relations and marketing efforts. This...

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York Public Relations Names Kelly Williams Chief Revenue Officer

ATLANTA, Ga., Oct. 1, 2024 – York Public Relations, a global fintech PR and marketing firm, announced today the addition of industry veteran Kelly Williams as its new Chief Revenue Officer. This strategic addition to the...

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Maximizing PR and Marketing Budgets for Fintechs in 2025: A Strategic Approach

As we approach 2025, the fintech industry continues to evolve at a rapid pace, presenting both challenges and opportunities for those seeking to capture the attention of banks and credit unions. Strategic allocation of...

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