ATLANTA, Ga., June 4, 2024 – York Public Relations, a global fintech PR and marketing firm, announced today that two of its executives were named to this year’s “Most Powerful Women in Fintech” by PROGRESS in Lending....
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A successful press release can catapult your brand into the limelight, attract media attention, and drive significant business outcomes. However, crafting an effective press release involves more than just announcing your news. It requires...
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Hashtags have become a fundamental part of social media, enabling users to categorize content, increase visibility, and engage with a broader audience. LinkedIn, being the more professional networking platform of all the social media...
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The ability to capture attention and build credibility is crucial for success. While press releases distributed through wire services have their place in a media strategy, relying solely on them might not be enough...
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Trade shows are invaluable opportunities for fintechs to showcase their products, network with industry peers, and attract new customers. However, for many businesses, the cost of participating in trade shows beyond attending can be...
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Establishing your fintech as a thought leader is critical to gaining credibility, building trust, and driving business success. While owned and paid media have their place in a comprehensive marketing strategy, earned media stands...
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Do you have a busy event schedule planned? Trade shows are bustling hubs of activity where businesses showcase their products, services, and brand identity. They’re also expensive and require time out of the office....
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In fintech, where innovation is the name of the game and competition is fierce, crafting messaging that captivates without sounding gimmicky or unprofessional is crucial. As the market becomes increasingly saturated with players vying...
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As with any business function, effective PR and marketing strategies must adapt to stay relevant and competitive. Unfortunately, many businesses and organizations find themselves lagging behind, relying on outdated methods that no longer resonate...
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Staying top-of-mind and building credibility are paramount for success. Just like Janet Jackson’s iconic song “What Have You Done For Me Lately,” fintechs should have high expectations for their PR agencies. Afterall, it’s a...
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