Press Room

As with any business function, effective PR and marketing strategies must adapt to stay relevant and competitive. Unfortunately, many businesses and organizations find themselves lagging behind, relying on outdated methods that no longer resonate...

Staying top-of-mind and building credibility are paramount for success. Just like Janet Jackson’s iconic song “What Have You Done For Me Lately,” fintechs should have high expectations for their PR agencies. Afterall, it’s a...

Does your team struggle to create stellar social media posts? We’ve got you covered. Here’s a list of 101 tips covering everything from strategies and techniques to creating compelling and effective graphic design content...

Press release wire distribution services play a vital role in getting your news and announcements in front of journalists, bloggers, and media outlets. With numerous options available, it’s essential to understand the differences between...

In branding, a well-crafted phrase or term can become a powerful tool for communication, marketing and identity-building. From catchy slogans to innovative industry terms, the process of coining a phrase involves creativity, strategy and...

In fintech, where innovation and creativity drive growth, maintaining a delicate balance between being inventive in PR and marketing efforts while upholding credibility can be a pivotal challenge. Fintechs are often at the forefront...

Landing an article that positively features your fintech is hard to come by. Choosing not to promote it is therefore a poor use of marketing dollars and may mean lost opportunities with prospects, as...

For any business, effective budgeting is essential for success. Allocating resources strategically between PR and Marketing can be a key determinant of a company’s growth and visibility. But balancing these investments requires thoughtful planning...

When it comes to marketing, fintechs have options for gaining visibility and promoting their products or services. Two commonly used methods are advertorials and earned media coverage. While both offer opportunities to reach audiences,...

Every PR and marketing expert will tell you that one of the most successful ways to generate greater brand awareness for your fintech is to become a thought-leader. Sounds great, right? But what exactly...