Press Room

Your source for fintech crisis news and updates.

Don’t Make These Marketing Mistakes

Effective marketing campaigns are essential for attracting and retaining customers, building brand awareness, and driving business growth. However, not all marketing efforts lead to success. To ensure your marketing campaigns deliver the desired results,...

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5 Frightening Fintech Nightmares

Facing a crisis is not unlike navigating a haunted house – filled with unexpected challenges and spooky surprises. As Halloween approaches, let’s delve into the top crises that can haunt fintechs. These eerie scenarios...

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Signs It’s Too Early to Hire a PR Firm

PR is a tremendous tool for enhancing your organization’s image, managing communication and fostering positive relationships with stakeholders. However, hiring a PR firm is not always the right move for every organization. In some...

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The Power of Public Relations: 10 Reasons Why Hiring a PR Firm Can Transform Your Business

Hiring a PR firm is not for everyone. But for others, it can be a tremendous competitive advantage. Ultimately, the success of any business hinges on its ability to effectively communicate its message to...

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Mastering the Art of “Strategery”: Lessons from 90s Pop Culture

“Strategery” is a term that may bring a nostalgic smile to those who remember the 90s. Coined by Saturday Night Live’s Will Ferrell in his iconic impersonation of George W. Bush, it humorously blended...

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“Don’t just stand there, bust a move!” 8 Reasons Your Fintech Should be Planning Its 2024 PR Strategy Now

As 2023 rapidly approaches its end, forward-thinking businesses are already looking ahead to 2024, recognizing the need to plan out their PR strategies. The famous lyric from Young MC, “Don’t just stand there, bust...

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The Client’s Role After Hiring a PR Firm

You hired a PR firm. Now what? PR and marketing firms play a pivotal role in helping businesses shape their public image, reach their target audiences and manage their reputation. However, to get the...

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As Quarterly Earnings Decline for Many Banks, A Solid Communications Strategy Has Never Been More Important

In the dynamic and cyclical world of banking, the need for a well-structured communication strategy cannot be overstated. One critical time when such a strategy is indispensable is when a bank’s quarterly earnings are...

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9 Trends in Digital Banking

Digital transformation has revolutionized the banking industry, giving rise to a new era of financial services. As customers seek faster, more convenient and personalized experiences, traditional banking models are rapidly evolving to meet these...

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7 Ways to Elevate Your Digital Presence

In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness and drive growth. It presents an incredible opportunity to expand your reach...

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