Press Room

The Power of Public Relations: 10 Reasons Why Hiring a PR Firm Can Transform Your Business

Hiring a PR firm is not for everyone. But for others, it can be a tremendous competitive advantage. Ultimately, the success of any business hinges on its ability to effectively communicate its message to...

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Mastering the Art of “Strategery”: Lessons from 90s Pop Culture

“Strategery” is a term that may bring a nostalgic smile to those who remember the 90s. Coined by Saturday Night Live’s Will Ferrell in his iconic impersonation of George W. Bush, it humorously blended...

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“Don’t just stand there, bust a move!” 8 Reasons Your Fintech Should be Planning Its 2024 PR Strategy Now

As 2023 rapidly approaches its end, forward-thinking businesses are already looking ahead to 2024, recognizing the need to plan out their PR strategies. The famous lyric from Young MC, “Don’t just stand there, bust...

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The Client’s Role After Hiring a PR Firm

You hired a PR firm. Now what? PR and marketing firms play a pivotal role in helping businesses shape their public image, reach their target audiences and manage their reputation. However, to get the...

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As Quarterly Earnings Decline for Many Banks, A Solid Communications Strategy Has Never Been More Important

In the dynamic and cyclical world of banking, the need for a well-structured communication strategy cannot be overstated. One critical time when such a strategy is indispensable is when a bank’s quarterly earnings are...

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9 Trends in Digital Banking

Digital transformation has revolutionized the banking industry, giving rise to a new era of financial services. As customers seek faster, more convenient and personalized experiences, traditional banking models are rapidly evolving to meet these...

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7 Ways to Elevate Your Digital Presence

In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness and drive growth. It presents an incredible opportunity to expand your reach...

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Mary York, Founder & CEO of York Public Relations, Named A “Most Powerful Woman in Fintech” for Third Year

ATLANTA, Ga., August 1, 2023 – Global fintech PR and marketing firm York Public Relations announced today that its Founder and CEO Mary York was named to this year’s “Most Powerful Women in Fintech” by...

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Introducing FedNow: A Groundbreaking Advancement in Real-Time Payments

In a world where speed and efficiency reign supreme, the Federal Reserve has taken a giant leap forward in payments with the launch of FedNow. This cutting-edge service represents a transformative milestone in the...

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York Public Relations On Track to Double Again By Year-End

ATLANTA, Ga., July 25, 2023 – Fintech PR firm York Public Relations announced today that it saw another 33% growth in business during the first half of the year while maintaining a 100% client...

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