Press Room

Balancing Creativity and Credibility in Fintech PR and Marketing

In fintech, where innovation and creativity drive growth, maintaining a delicate balance between being inventive in PR and marketing efforts while upholding credibility can be a pivotal challenge. Fintechs are often at the forefront...

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If You’re Not Sharing Earned Media Coverage, You’re Making a Critical Mistake

Landing an article that positively features your fintech is hard to come by. Choosing not to promote it is therefore a poor use of marketing dollars and may mean lost opportunities with prospects, as...

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Budgeting for PR and Marketing

For any business, effective budgeting is essential for success. Allocating resources strategically between PR and Marketing can be a key determinant of a company’s growth and visibility. But balancing these investments requires thoughtful planning...

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Are Advertorials Valuable? Maybe.

When it comes to marketing, fintechs have options for gaining visibility and promoting their products or services. Two commonly used methods are advertorials and earned media coverage. While both offer opportunities to reach audiences,...

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How to Become a True Thought-Leader

Every PR and marketing expert will tell you that one of the most successful ways to generate greater brand awareness for your fintech is to become a thought-leader. Sounds great, right? But what exactly...

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Is SEO Dead? Debunking the Myth in Today’s Digital Era

Rumors often circulate about the demise of certain strategies. One such rumor that refuses to die down is the claim that SEO (Search Engine Optimization) is dead. But is there any truth to this...

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Stop Selling! The Power of the No-Sell Sales Strategy

Too often, the traditional sales approach revolves around closing deals and meeting quotas. But is this really the best way? We think not.   Our agency has a much different approach – and for...

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Never, Ever Promote “Fake News” for April Fools’

April 1st is right around the corner, which means many of you are busily preparing for the ultimate April Fools’ Day prank. While these may be good-natured, when it comes to business, the line...

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Why Mandating Employee Social Media Promotion is Bad

Over the last several years, LinkedIn has become the Holy Grail for generating leads for fintechs. As such, many organizations are asking and even requiring employees to participate or “like” company updates. While this...

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Fact Check: Earned Media is Alive & Well!

Over the last several months, we’ve heard from numerous fintechs that there’s no such thing as earned media. When we’ve asked why they think that, they say it’s because their PR firm told them....

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