If You’re Not Sharing Earned Media Coverage, You’re Making a Critical Mistake

Landing an article that positively features your fintech is hard to come by. Choosing not to promote it is therefore a poor use of marketing dollars and may mean lost opportunities with prospects, as well as challenges getting similar coverage again. Here’s why.

Gaining media coverage isn’t just about securing a spot in the spotlight; it’s about leveraging that exposure to reach a broader audience, build credibility and support the publications that cover topics important to your organization and to the financial institutions you serve. Fintechs can – and should – harness the power of sharing media coverage to maximize visibility, enhance reputation and foster mutually beneficial relationships with media.


1. Expand Reach and Visibility

Media coverage offers fintechs an invaluable opportunity to reach potential prospects beyond their existing networks. By sharing articles, interviews and features on social media platforms, company websites and email newsletters, fintechs can amplify their reach and visibility. This proactive approach ensures that more people see the coverage, increasing brand awareness and attracting potential clients, investors and partners who may not have otherwise come across the company. And don’t be afraid to share it more than once!


2. Enhance Credibility and Trust

Being featured in reputable media outlets enhances a fintech’s credibility and trustworthiness in the eyes of stakeholders. Sharing media coverage demonstrates to clients, investors and industry peers that the company’s achievements are recognized and respected by authoritative sources. This validation not only boosts confidence in the company’s capabilities but also reinforces its position as a reputable player in the financial industry, opening doors to new opportunities and partnerships.


3. Support the Publication and Journalists

Sharing media coverage isn’t just beneficial for fintech companies; it also supports the publications and journalists who cover their stories. By amplifying articles and features, fintechs help drive traffic to the publication’s website, increase engagement metrics, and bolster their credibility as trusted sources of industry news and insights. Additionally, sharing coverage acknowledges the hard work and dedication of journalists who research, write, and publish stories, fostering positive relationships.


4. Foster Community Engagement

Media coverage serves as a conversation starter within the fintech community and beyond. By sharing articles and features, fintechs can spark discussions, share valuable insights, and engage with their audience on relevant topics. This fosters a sense of community and collaboration, as stakeholders come together to exchange ideas, offer feedback, and explore opportunities for collaboration. By actively participating in these conversations, fintechs can strengthen relationships and position themselves as thought leaders within the industry.


5. Showcase Achievements and Milestones

Sharing media coverage provides fintech companies with a platform to showcase their achievements, milestones and success stories. Whether it’s securing a major partnership, launching a groundbreaking product, or receiving industry recognition, media coverage highlights the company’s accomplishments and celebrates its journey. By sharing these stories with a wider audience, fintechs can inspire confidence, attract talent and differentiate themselves from competitors in a crowded market.


Sharing media coverage is essential for fintechs looking to maximize visibility, enhance credibility and support the publications that cover their successes. By proactively sharing articles, features and interviews, fintechs can expand their reach, build trust, foster community engagement and showcase their achievements. Embracing the power of media coverage amplification is not only beneficial for individual companies but also contributes to the growth and vibrancy of the fintech ecosystem as a whole.