Never, Ever Promote “Fake News” for April Fool’s

April 1st is right around the corner, which means many of you are busily preparing for the ultimate April Fool’s Day prank.

While these may be good-natured, when it comes to business, the line between harmless fun and potential damage to reputation can blur when fake news or stories are involved.

In our latest post, we’ll explore the top reasons why fintechs should steer clear of sending out fake news or stories for April Fool’s Day.

1. Trust is Paramount: Trust forms the cornerstone of any successful business relationship. Sending out fake news or stories, even in jest, can erode the trust that customers, partners and stakeholders have in your brand. And this includes press releases or stories you send to media. If a reporter covers your news with the assumption it’s true, you just put their reputation and credibility at risk.

2. Risk of Misinterpretation: What may seem like a harmless prank to one person could be perceived very differently by another. Fake news or stories circulated on April Fool’s Day run the risk of being misunderstood or misinterpreted, leading to confusion, frustration, or even anger among your audience. Remember the IHOb prank? It did not go over well for IHOP’s die-hard pancake fans. It’s essential to consider the potential impact of your actions on different segments of your audience before engaging in such activities.

3. Damage to Brand Reputation: A company’s reputation is one of its most valuable assets. Sending out fake news or stories on April Fool’s Day can tarnish your brand’s reputation and undermine the trust you’ve worked hard to build. Even if the intention behind the prank was lighthearted, the repercussions of damaging your brand’s reputation can far outweigh any short-term amusement. If your brand is snarky or steers more towards humor, find a way to portray that versus promoting fake news (more on that later).

4. Legal and Ethical Concerns: In some cases, fake news or stories distributed by companies could land them in legal trouble. Depending on the nature of the prank and the jurisdiction in which it’s conducted, there may be legal implications related to false advertising, consumer protection laws, or defamation. It’s crucial to consider the legal and ethical ramifications of any April Fool’s Day activities to avoid potential legal liabilities.

5. Missed Opportunity for Genuine Engagement: April Fool’s Day presents an opportunity for companies to engage with their audience in a fun and memorable way. However, instead of resorting to fake news or stories, why not use this occasion to showcase your creativity, humor and authenticity? Create genuine, light-hearted content that resonates with your audience and reinforces your brand values. Authentic engagement fosters stronger connections and leaves a lasting positive impression.


While April Fool’s Day may tempt companies to join in the festivities with fake news or stories, the risks far outweigh the rewards. Trust, reputation, legal considerations and missed opportunities for genuine engagement are just some of the reasons why companies should avoid sending out fake news on April Fool’s Day. Instead, focus on cultivating authentic relationships with your audience through honest, transparent communication. Remember, authenticity always wins in the long run.