ATLANTA, Feb. 1, 2023 – York Public Relations, a global fintech PR firm, more than doubled last year as the need for quality public relations and marketing grows.
Last year, York Public Relations increased its client base by over 140%, demonstrating not only a growing need for superior service, but a commitment to quality. In addition to adding new clients, the firm significantly expanded existing client relationships, pointing to its dedication to foster outstanding partnerships.
To support demand, the firm also expanded its team by 133%, promoted several team members, and expanded its senior leadership team. In addition to strong growth, York Public Relations launched several internal initiatives, including a robust professional development and career coaching program and a new monthly book club. The firm also expanded its employee benefits, launching a 401(k) program in 2022. Beginning in 2023, York Public Relations is now matching employee contributions. Additionally, the firm expanded its paid holiday leave.
A testament to its growth, the firm’s founder and CEO, Mary York, was named to the “Sales, Marketing and PR 2022 Trailblazers Awards” by PROGRESS in Lending for a second time. Earlier this year, York was named to PROGRESS in Lending Association’s “Most Powerful Women in Fintech” for a second year. Led by its team of fintech specialists, York Public Relations secured a record number of demos at FinovateFall and secured tremendous industry recognition for its clients and their financial institution partners.
“Our commitment to our clients’ success is paramount and a primary reason we continue to see unprecedented growth,” said Michael Misoyianis, CFO and COO of York Public Relations. “We had a strong year, partnering with some of the industry’s most innovative fintechs and expanding our team with incredible talent. I look forward to continued growth this year and beyond.”
Despite global economic inflation, the fintech industry is continuing to grow as financial institutions seek out solutions to improve the customer experience, gain internal efficiencies, better manage portfolio risk and drive profitability. Driven by a sharp increase in new startups, the global fintech market is projected to reach $324 billion by 2026 at a compound annual growth rate (CAGR) of 25.18%.
“Our fintech clients and their financial institution partners play a vital role in our economy, and I’m proud that our team has the opportunity to drive awareness for the important work they do,” said Mallory Griffin, Vice President of York Public Relations. “Our team is well-versed in the world of financial services and the trends impacting the industry, which is key for fintech companies to effectively boost their brand’s visibility and value proposition. We look forward to helping our clients achieve their marketing and growth goals in 2023.”
“This past year was marked by extraordinary growth. Fintechs are looking for strong partners to support and guide their marketing strategies, and we stand ready to be that partner of choice,” said York. “Not only are we proud of our team’s hard work and dedication, but we are proud of our clients’ successes. Together, we are helping to drive the industry forward during uncertain times.”
A true brand awareness firm dedicated exclusively to the fintech and finserv industries, York Public Relations is a full-service agency, offering Public Relations, Media Relations, Social Media Marketing, Content Marketing, Creative Marketing and Crisis Communication services. Total funding of its client base exceeds $350 million and represents over 7,500 banks, credit unions, mortgage lenders, servicers and insurance companies.
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