PR & Marketing expert recognized among the industry’s top executives for leading fintechs’ strategic vision
ATLANTA, June 8, 2022 – York Public Relations, a global fintech PR and marketing firm, announced today that its Founder and CEO Mary York was named to this year’s “Sales, Marketing and PR 2022 Trailblazers Awards” by PROGRESS in Lending.
The second time to be included, York is named among the fintech industry’s top 15 sales, marketing and PR executives who work to ensure their clients are market leaders. York was previously named to PROGRESS in Lending’s “Most Powerful Women in Fintech” list, where she was highlighted for the second year in a row among the industry’s top 35 women reshaping financial services.
“It is an honor to be recognized again and among such an esteemed group of professionals,” said York. “The fintech and finserv industries are seeing tremendous growth, requiring support from individuals like these. I’m proud to be included.”
According to a 2021 survey, 84% of marketers have a content marketing strategy, however, only 11% of companies evaluate their strategy performance as ‘excellent.’ This is particularly the case in fintech and finserv, requiring a solid understanding of the industry to ensure quality content. Finding resources to support that effort can be challenging. Additionally, 54% of social browsers use social media to research products, underscoring the importance of having a prominent digital presence that aligns with a fintech’s overall branding strategy.
The demand for outsourced marketing and public relations is steadily growing as fintech executives recognize the importance of strong brand awareness. In response, York Public Relations is helping fintechs create a cohesive branding strategy, combining exceptional PR, content marketing, social media and creative design. Since the start of the year, the firm has partnered with fintechs ranging from pre-seed startups to large-scale organizations, and expects to continue growth through the end of the year.