Fintech PR firm to now offer industry-focused blogs, whitepapers, eBooks, case studies, etc. in response to industry demand
ATLANTA, May 5, 2021 – York Public Relations, the nation’s top brand awareness and crisis PR firm dedicated exclusively to financial institutions and fintechs, is now offering Content Marketing as a stand-alone service, including blogs, whitepapers, case studies and more, to support organizations’ content needs and increase brand awareness.
“To increase brand awareness, content marketing strategies are becoming more popular as they become more effective, especially for fintech,” said Michael Misoyianis, CFO and COO of York Public Relations. “According to a 2021 survey of 1,500 organizations and businesses, 84% of marketers have a content marketing strategy, however, only 11% of companies evaluate their strategy performance as ‘excellent.’ There may be preventable reasons for this, which our firm aims to address.”
The first challenge is operating with inadequately staffed teams. The survey found that content marketing teams are generally small. In fact, the vast majority of organizations operate with teams of only 1-3 people, although there is evidence in the survey that these teams are slowly growing.
The second challenge is quality writing. Most organizations (70%) do not outsource any aspect of content writing, despite having small teams. For smaller organizations, particularly in extremely complicated fields such as financial services and fintech, this can become burdensome, timely and impractical. Hiring and retaining skilled fintech writers is likely inefficient and too costly.
The third challenge is proper measurement. It’s no longer about using click rates and pageviews to evaluate the effectiveness of content marketing programs. Teams that emphasize these metrics may be able to determine immediate interest, but organizations must evaluate the ROI to truly understand the success of campaigns, especially as businesses seek direct financial returns on their content efforts.
As content marketing becomes a higher priority, organizations are spending more money and increasing their budgets. In fact, 47% of the survey respondents now spend more than $10k on their annual content marketing output, compared to just 38% in 2019.
“It is expected that budgets will continue to increase over the next several years, but a solid content marketing strategy isn’t reserved for just big corporations and it doesn’t have to break the bank,” said Mary York, CEO of York Public Relations. “For fintechs and financial services organizations looking to either add additional resources to an existing team or completely outsource their efforts, we have the senior-level industry experience needed to produce and manage quality content. We keep it simple and affordable.”
As part of the new service offering, York Public Relations works with fintechs, financial institutions and industry associations to create various content, including blogs, whitepapers and eBooks, case studies and more. All programs are customized to best fit clients’ needs.
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