New service now available in direct response to industry requests to help build brand equity and manage digital voice
ATLANTA, May 3, 2021 – York Public Relations, the nation’s top brand awareness and crisis PR firm dedicated exclusively to financial institutions and fintechs, is now offering Social Media Marketing as a stand-alone service, helping organizations build engaging digital campaigns to increase brand equity and manage their digital voice.
“As social media usage rises, Social Media Marketing continues to be a critical part of an organization’s overall strategy,” said Michael Misoyianis, CFO & COO of York Public Relations. “Currently, there are over 3.9 billion social media users, which equates to 49% of the world population. Moreover, 54% of social browsers use social media to research products. These statistics underscore the importance of having a prominent digital presence.“
As part of the new service offering, York Public Relations works with fintechs, financial institutions and industry associations to create professional, custom digital content to increase awareness and engage with audiences online. Support ranges from producing static graphics and short videos, creating and/or maintaining social media platforms, and developing campaigns and strategies to grow followers and increase engagement.
Additionally, York Public Relations provides Social Media Consulting Services, including guidance for responding to social media crises such as negative comments or customer complaints. In fact, according to the firm’s recent consumer survey, 17% of respondents would stop doing business with an organization following negative social media reviews, making it critical to monitor and react appropriately.
“Social media support continues to be a frequent request, so we made the decision to offer it as a stand-alone service to help organizations amplify the work of their internal teams,” said Mary York, CEO of York Public Relations. “Whether fintechs or financial institutions are looking to build a strong social media presence from scratch or better leverage existing platforms, York Public Relations offers quality social media marketing programs that are affordable and drive results.”
Programs range from light assistance to more extensive support. York Public Relations can also create customized programs, as well as provide support for specific initiatives such as events or product launches.
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