Press Room

In branding, a well-crafted phrase or term can become a powerful tool for communication, marketing and identity-building. From catchy slogans to innovative industry terms, the process of coining a phrase involves creativity, strategy and...

In fintech, where innovation and creativity drive growth, maintaining a delicate balance between being inventive in PR and marketing efforts while upholding credibility can be a pivotal challenge. Fintechs are often at the forefront...

Landing an article that positively features your fintech is hard to come by. Choosing not to promote it is therefore a poor use of marketing dollars and may mean lost opportunities with prospects, as...

For any business, effective budgeting is essential for success. Allocating resources strategically between PR and Marketing can be a key determinant of a company’s growth and visibility. But balancing these investments requires thoughtful planning...

When it comes to marketing, fintechs have options for gaining visibility and promoting their products or services. Two commonly used methods are advertorials and earned media coverage. While both offer opportunities to reach audiences,...

Every PR and marketing expert will tell you that one of the most successful ways to generate greater brand awareness for your fintech is to become a thought-leader. Sounds great, right? But what exactly...

Rumors often circulate about the demise of certain strategies. One such rumor that refuses to die down is the claim that SEO (Search Engine Optimization) is dead. But is there any truth to this...

Too often, the traditional sales approach revolves around closing deals and meeting quotas. But is this really the best way? We think not.   Our agency has a much different approach – and for...

April 1st is right around the corner, which means many of you are busily preparing for the ultimate April Fools’ Day prank. While these may be good-natured, when it comes to business, the line...

Over the last several years, LinkedIn has become the Holy Grail for generating leads for fintechs. As such, many organizations are asking and even requiring employees to participate or “like” company updates. While this...