“Don’t just stand there, bust a move!” 8 Reasons Your Fintech Should be Planning Its 2024 PR Strategy Now

As 2023 rapidly approaches its end, forward-thinking businesses are already looking ahead to 2024, recognizing the need to plan out their PR strategies. The famous lyric from Young MC, “Don’t just stand there, bust a move,” perfectly captures the essence of why fintechs should start planning now.

In this blog, we’ll explore the importance of early PR planning and how it can set your fintech up for success in the coming year.


1. Proactive vs. Reactive PR

Successful PR is often the result of proactive planning rather than reactive responses. When fintechs plan their PR in advance, they have the opportunity to carefully craft their messages, anticipate potential issues and develop strategies for reaching their target audiences effectively.


2. Strategic Messaging

An essential aspect of PR planning is defining your strategic messaging. What do you want to convey to your audience? What are your core brand messages? Planning now allows you to refine and align your messaging for maximum impact in 2024.


3. Adapting to Industry Trends and Market Changes

The business landscape is constantly evolving, and staying ahead of industry trends and market changes is crucial. By planning your PR early, you can incorporate emerging trends and technologies into your strategy, ensuring your brand remains relevant.


4. Budget Allocation

Creating a PR plan well in advance enables you to allocate your budget strategically. You can identify which initiatives are the most critical and allocate resources accordingly. This foresight ensures your PR efforts are cost-effective and aligned with your financial goals.


5. Building Relationships

PR is not only about what you say but also who you know. By planning your PR early, you have time to build and nurture relationships with key media, industry influencers and other important stakeholders. These relationships can be invaluable when it comes to spreading your message effectively.


6. Content Creation

High-quality content is the cornerstone of successful PR. Planning ahead allows you to develop content calendars, create engaging materials and ensure you have a consistent flow of content to keep your audience engaged throughout the year.


7. Crisis Preparation

The unexpected can happen at any time. By planning your PR strategy early, you can also create a crisis management plan. Being prepared for potential crises can save your company’s reputation and finances in the long run.


8. Measurable Goals

Setting measurable PR goals is essential for tracking success. By planning early, you can establish clear, measurable objectives for 2024 and create the key performance indicators (KPIs) to track progress effectively.


As Young MC says, “Don’t just stand there, bust a move!” It’s clear that early PR planning is a crucial move for fintechs as they prepare for 2024. Proactive planning allows fintechs to craft strategic messaging, adapt to industry trends, allocate budgets wisely, build essential relationships, create high-quality content, prepare for crises and set measurable goals.

So, don’t wait – start busting those strategic moves now to ensure a successful and impactful 2024 for your business.