ATLANTA, May 2, 2023 – York Public Relations, a global fintech PR firm, announced today that its Vice President Mallory Griffin has been accepted into the Forbes Communications Council, an elite, invitation-only business community for senior-level PR and communications executives.
As a member of the Forbes Communications Council, Griffin will share her industry expertise among fellow PR and marketing professionals. Griffin is a seasoned B2B content marketing and PR strategist with a background in technology, specifically fintech and health IT. Having worked for several companies ranging from early to late-stage startups to established enterprises, she has developed and executed strong thought leadership content, multi-channel marketing and PR programs throughout her career.
With nearly a decade of experience, Griffin will offer her insights on the latest trends in the fintech space and how marketing and PR is changing in this fast-moving, ultra-competitive market. Griffin currently serves as Vice President of York Public Relations, where she provides strategic counsel for key client relationships while supporting the firm’s rapid growth.
Last year, York Public Relations more than doubled as the need for quality fintech PR and marketing grows. With a projected market size of $324 billion by 2026, the firm expects demand for fintech PR to continue rising and stands ready to support that need.
“I’m proud to join such a reputable community of communications executives. I look forward to not only sharing my perspective on trends in marketing and PR, but also learning from other experienced leaders in this space,” said Griffin. “Between emerging technologies like virtual reality, the various social media platforms and marketing channels, as well as a shifting media landscape, organizations of all sizes need to constantly shift their brand awareness and marketing strategies to keep up. The Forbes Communications Council will provide an excellent opportunity to explore the latest developments impacting PR and marketing with today’s most well-respected communications leaders.”
“Mallory’s acceptance into the Forbes Communications Council is well deserved,” said Mary York, Founder and CEO of York Public Relations. “She has proven to be an exceptional fintech PR strategist and we look forward to her contributions among the industry’s very best.”