ATLANTA, May 4, 2023 – York Public Relations, a global fintech PR and marketing firm, announced today that two of its executives were named to this year’s “Sales, Marketing and PR 2023 Trailblazers Awards” by PROGRESS in Lending.
Named for a third consecutive year, the firm’s Founder and CEO Mary York was named among the fintech industry’s top executives who work to ensure their clients are market leaders. York was also named to PROGRESS in Lending’s “Most Powerful Women in Fintech” for two consecutive years, honoring the industry’s top female leaders reshaping financial services. In addition to supporting PR and marketing strategies, York also supports clients’ direct sales efforts, demonstrating not only her commitment to clients’ success, but her knowledge of financial services.
New to this year’s trailblazers awards, Vice President Mallory Griffin was also recognized for her outstanding achievements. With nearly a decade of tech-focused PR and marketing experience, Griffin’s proven ability to increase brand awareness and engage target audiences, even in the face of global challenges, gives her a unique perspective on both the internal and external communication strategies for fintech companies of all sizes. Griffin was also recently named to the Forbes Communications Council, where she will share insights on the latest trends in PR and marketing.
Last year, York Public Relations more than doubled, increasing its client base by over 140% and demonstrating not only a growing need for superior service, but a commitment to quality. In addition to adding new clients, the firm significantly expanded existing client relationships, pointing to its dedication to fostering outstanding partnerships.
To support demand, the firm also expanded its team by 133%, promoted several key members of its team, and expanded its senior leadership. Total funding of its client base now exceeds $365 million and represents over 7,500 banks, credit unions, mortgage lenders, servicers and insurance companies.
“Mallory’s and Mary’s inclusion in this year’s trailblazers award is a testament to their outstanding work to support our clients’ initiatives,” said Michael Misoyianis, Chief Financial Officer for York Public Relations. “Their efforts have not gone unnoticed – our firm is growing steadily, breaking records each quarter since we launched. We’re anticipating another incredible year and look forward to supporting more fintechs.”