ATLANTA, April 5, 2022 – York Public Relations, a global fintech PR firm, announced today that Mallory Griffin has joined the firm as its newest Account Director.
In this role, Griffin will support the firm’s growing account services department, which has continued to see rapid growth. She will oversee client relationships and provide strategic counsel while managing one of the firm’s growing teams.
Prior to joining York Public Relations, Griffin oversaw marketing and communications for Atlanta-based Patientco (now part of Waystar), a payment technology company founded specifically to re-think the healthcare payment experience. She also held positions at William Mills Agency, where she oversaw client relationships for multiple fintechs and leading banks. A B2B content marketing strategist with a strong background in fintech and payment technology, she has successfully placed numerous Finovate demos, led and executed company and product launches, and elevated brands to increase awareness and generate sales leads. Griffin is a graduate of Kennesaw State University, where she earned a bachelor’s degree in Communication.
“Having known Mallory for nearly eight years, she is a brilliant PR strategist with a knack for fintech marketing,” said Mary York, Founder and CEO of York Public Relations. “Her exemplary leadership and solid track record for delivering outstanding results will be vital to our success as we continue to grow and partner with more organizations. I am extremely honored for her to join our team and look forward to her continued leadership.”
Focused exclusively on the financial services market, York Public Relations is trusted by financial institutions and fintechs across the entire globe to grow and maintain positive brands. The firm works with clients spanning the entire fintech ecosystem and who represent a collective 4,000+ bank, credit union and mortgage lender clients. Last year, the firm’s clients raised a combined $185 million in capital funding.
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