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Press releases aren't a PR strategy

Press Releases Are Not A PR Strategy

By: Destinee Day Companies blast out press releases and wonder why no one covers their news. The problem? They’ve mistaken a single tactic for an entire strategy. A press release announces information in a...

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York Public Relations Shortlisted for Prestigious Fintech Marketing Global Award for “Best Use of Thought Leadership”

ATLANTA, August 19, 2025 – York Public Relations, the nation’s fastest-growing PR firm for fintechs and financial institutions, today announced it has been shortlisted for the “Best Use of Thought Leadership” category in the 2025 Fintech...

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York Public Relations and OMNICOMMANDER Partner to Deliver Comprehensive Marketing, PR, and Crisis Communication Services

ATLANTA, August 12, 2025 – York Public Relations, the nation’s fastest-growing PR firm for fintechs and financial institutions, and award-winning digital marketing and website solutions provider OMNICOMMANDER, today announced a new partnership to provide greater...

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Breaking Through Fintech's Communication Crisis: Why It All Sounds the Same (And How to Fix It)

Breaking Through Fintech’s Communication Crisis: Why It All Sounds the Same (And How to Fix It)

By: Destinee Day I’ve been there. Standing at a fintech conference, looking at booth after booth that could have been copy-pasted from the same template. “We deliver personalization.” “We’re empowering digital banking.” “We accelerate...

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York Public Relations Chief Revenue Officer Kelly Williams Named 2025 Trailblazers Award Winner

ATLANTA, June 2, 2025 – York Public Relations, the nation’s fastest-growing fintech PR and marketing firm, is proud to announce that Chief Revenue Officer Kelly Williams has been named a winner of the 2025 Trailblazers...

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Is that award worth submitting for?

Industry awards and recognitions are often pursued as validation of a company’s innovation, success, and market position. However, not all awards carry the same weight or deliver equal value.  Fintechs must develop a strategic...

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Lessons from Disney’s Snow White: Why Crisis Communication Needs a Human Touch

AI has become an invaluable asset for marketing teams. From data analysis to some content creation (to be clear – not editorial content), AI has transformed how brands connect with their audiences. However, as...

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York Public Relations Offers Crisis Public Relations Term Insurance to Credit Unions

Washington, DC., March 3, 2025 – York Public Relations, the nation’s leading public relations and marketing firm serving financial institutions and fintechs, announced today at the Government Affairs Conference 2025 a new crisis communications term...

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The Irony of Expertise: When Companies Can’t Practice What They Preach

In business, there’s a peculiar phenomenon that should raise red flags for potential clients: companies that specialize in services they can’t effectively execute for themselves. This disconnect between expertise and application is not just...

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York Public Relations Publishes 2025 State of Fintech Report

New survey reveals banks’ investment plans, priority fintech segments, objectives driving investments, and the crucial criteria used when selecting fintech partners ATLANTA, Ga., Feb. 19, 2025 – York Public Relations, a global fintech PR and marketing...

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