Press Room

In today’s rapidly evolving landscape, establishing a strong brand presence and raising awareness is crucial for the success of any fintech. With the increasing competition and the ever-growing demand for innovative financial solutions, fintech...

Public relations crises can happen to any business, big or small, fintech or financial institution. And they can arise from a number of reasons, including negative customer feedback, a product recall or sunset, a...

By Ashlynn Lindsey, Account Associate at York Public Relations Establishing measures of success is one of the most important components to a public relations campaign. Otherwise, how do you know if you’re successful? In...

By Jennifer Silva, Account Associate at York Public Relations With Artificial Intelligence rapidly growing in popularity, it is no surprise that it will play a larger role in the daily operations of community banks...

By Jennifer Silva, Account Associate at York Public Relations   Press releases are a common PR tool for media success. They are designed to garner the attention of a target audience and publications while...

By Madison Bledsoe, Senior Account Executive at York Public Relations   A new year is a new opportunity to revamp your marketing strategy. You may want to explore additional content channels to better connect...

For fintechs that may be new or rusty to working with journalists, media relations can be a daunting and overwhelming task. This list includes tips that are meant to better help those looking to...

How pandemic adaptations propel us deeper into the digital age From remote offices to virtual meetings, it’s obvious how the COVID-19 pandemic has pushed society even deeper into the forthcoming digital age. Fintechs and...

Transparency is king, especially within the financial industry and particularly in a crisis. In fact, according to a study on business transparency, the majority of Americans (86%) believe it is “more important than ever...

“Sorry Seems To Be The Hardest Word” — Elton John’s famous song title couldn’t be more spot-on than in times of a crisis. All of us know the feeling of resentfully uttering the two...