ATLANTA, Oct. 4, 2022 – York Public Relations, a global fintech PR firm, has promoted Mallory Griffin to Vice President to support the firm’s rapid growth.
As the newest member of the executive team, Griffin will continue to support York Public Relations’ account services department and provide strategic counsel for key client relationships while managing one of the firm’s growing teams. As Vice President, Griffin will also play a vital role in fostering career growth and mentorship opportunities for employees, empowering the next generation of PR professionals within the company.
Under Griffin’s leadership, fintech clients have significantly increased awareness and visibility for their brands, allowing them to drive stronger business growth and secure funding. Total funding of its client base now exceeds $350 million, and York Public Relations’ clients represent over 7,500 banks, credit unions, mortgage lenders, servicers and insurance companies.
Before joining York Public Relations, Griffin oversaw marketing and communications for Atlanta-based Patientco (now part of Waystar), a payment technology company founded specifically to re-think the healthcare payment experience. She also held positions at William Mills Agency, where she managed client relationships for multiple fintechs and leading banks.
Griffin is a B2B content marketing and communications strategist with a proven ability to drive brand awareness and engage target audiences to generate sales leads. She is a graduate of Kennesaw State University, where she earned a bachelor’s degree in Communication.
“As we continue to expand, it is critical that we build out our executive team with the very best and who share our same vision and values – and Mallory is one of those,” said Mary York, Founder and CEO of York Public Relations. “Having worked with her previously, she is not only an exceptional fintech PR strategist, but she has been instrumental in our recent growth. She has a strong commitment to collaboration and a team attitude that will further our efforts in delivering world-class service to fintechs. We are excited for this next step in her career and look forward to her expanded role.”