Global fintech and financial services PR firm triples client base while retaining all existing business, adds new services, expands staff, increases speaker lineup
ATLANTA, July 6, 2021 – York Public Relations, a global brand awareness and crisis PR firm dedicated exclusively to financial institutions and fintechs, tripled is clients base in the second quarter while retaining all existing clients since launching.
With its proven processes, history of success and senior fintech team, York Public Relations is trusted by fintechs and financial institutions to grow and maintain positive brands. Because of its thorough understanding of the industry, organizations never spend time educating the firm’s team on its business or products. York Public Relations’ clients span the entire fintech ecosystem and represent a collective 4,000+ bank, credit union and mortgage lender clients.
Mary York, CEO of York Public Relations, said, “Whether you’re looking to build a stronger brand or repair an existing one, our team has a keen understanding of the complexities within the industry. From our partnerships with market influencers, cyber security experts, former regulators and transactional lawyers, we have the skills and resources required to build outstanding campaigns – which is why we continue to be so successful.”
York added, “I am incredibly proud of our team’s work these last several months and look forward to continued growth through the rest of the year.”
Supporting strong growth, York Public Relations launched several new services and expanded its staff in Q2. Below is a recap:
York Public Relations Launches New Services
To help fintechs and financial services organizations increase brand awareness, York Public Relations launched several new services, including Content Marketing, Social Media Marketing and Creative Marketing.
These services were introduced based on industry and client demand. According to a 2021 survey, 84% of marketers have a content marketing strategy, however, only 11% evaluate their strategy performance as “excellent,” signaling a need for better content offerings. Additionally, over half of social browsers use social media to research products, underscoring the importance of having a prominent digital presence. Last, 90% of marketers rate visual marketing as “Very Important,” “Important,” or say that their marketing and branding strategy is nothing without visual content.
York Public Relations Names John Brady as Vice President of Sales
In April, York Public Relations added John Brady as its Vice President of Sales. With nearly 25 years of sales experience, Brady was previously a Senior Sales Consultant with American Express for almost 10 years, where he managed large business-to-business campaigns. Brady has received over a dozen sales awards including Top Account Executive in Sales, President’s Council, Southern Star and Circle of Excellence. He was also recognized in the top 1% of account executives nationwide.
Mary York Joins Advisory Board for Fintech Startup BetaBuilds TechnologiesTM
Also in April, Mary York joined the Advisory Board for fintech startup BetaBuilds Technologies™. A disruptive technology enabler, BetaBuilds™ is on a mission to “Bridge the Digital Divide” and solve the problem of failed payment transactions across the globe. Its patented technology platform, OffWallet™, addresses the many challenges faced by rural and suburban communities and those without adequate Internet or cell service and especially for those still using feature phones.
Mary York Speaks at Several Industry Events
In June, Mary York spoke at the Illinois Bankers Association on “What Banks Should Know About Mitigating a Crisis in Today’s Cancel Culture.” She also led a fireside chat with Equifax at Fintech South, where she discussed the importance of trust in banking.
Next month, she will be speaking on Cancel Culture at the upcoming Women in Banking Conference with the Kentucky Bankers Association in Louisville, Kentucky. In September, she will discuss Cancel Culture again at the Community Bankers of West Virginia’s Annual Convention in Roanoke, West Virginia.
“This last quarter was our strongest quarter to date, pointing to a growing need for quality and knowledgeable programs and our ability to meet those needs,” said Michael Misoyianis, CFO & COO of York Public Relations. “The firm’s fast growth shows just how much potential it has, and I’m thrilled to work with the team to accelerate their strategy. As we enter the second half of the year, we expect to surpass 2022 revenue goals – a full year early.”
Over the next six months, York Public Relations plans to launch additional programs and services and will continue to expand its team.