Veteran Fintech Crisis expert to continue sharing insights among senior-level communications and PR executives
ATLANTA, Dec. 7, 2020 – York Public Relations, the only crisis PR firm dedicated exclusively to mitigating crises for financial institutions and fintechs, announced that its CEO Mary York has been named again to the Forbes Communications Council.
A council member since 2019, York will continue to share industry insights into 2021 among senior-level communications and public relations executives, specifically within crisis PR.
As founder and CEO of York Public Relations, she is the principal strategist for all clients, leading her team through various organizational crises and brand awareness campaigns. With more than 15 years of experience and a 100% success rate, she has mitigated numerous fintech crises, ranging from high-profile investigations and lawsuits, as well as regulatory disputes.
Additionally, York has led the strategic direction for dozens of fintechs and financial institutions to increase brand awareness. As a result of her work, she has supported several companies through successful acquisitions, totaling over $1 billion.
York has also supported fintechs and financial services firms increase profitability, taking one company from $1 million to $15 million in equity in five years. She is regularly quoted by industry media, including American Banker, CU Management, The Financial Brand and others on PR and marketing strategies.
“When organizations are faced with a crisis, it is often very personal and very painful. I’ve spent my career working with financial institutions and fintechs to overcome these challenges and keep their brands intact,” said York. “I’m honored to continue sharing my experiences and insights, and to hopefully spark passion in others.”