Mary York, CEO of York Public Relations, Joins Mississippi Bankers Association’s 2021 Custom Conference to Discuss “5 Ways to Destroy Your Brand”

Fintech crisis expert discusses five common mistakes organizations make when managing a crisis and how to avoid them

ATLANTA, March 9, 2021 – York Public Relations, the nation’s top brand awareness and crisis PR firm dedicated exclusively to financial institutions and fintechs, announced that its CEO Mary York will lead a session, “5 Ways to Destroy Your Brand,” during Mississippi Bankers Association’s Custom Conference on March 16, 2021.

The Mississippi Bankers Association’s 2021 Custom Conference combines five conferences into a single professional development and educational program. With 18 sessions on varying topics such as human resources, security, ISO, bank management and retail, the conference addresses non-competitive areas of the bank and gives attendees the opportunity to customize a conference to fit their bank’s specific needs.

Between a brutal election year, social unrest and a global pandemic, 2020 was certainly the “Year of Crisis.” However, at any given moment, a PR disaster can occur, almost always without warning. How an organization handles it will ultimately determine their brand’s future.

During her upcoming session, York will discuss:

  • Five common mistakes organizations make when managing a crisis;
  • How banks can avoid them; and
  • The importance of crisis planning in today’s crisis-prone environment.

“Crises are inevitable, but it doesn’t mean your brand has to be destroyed,” said York. “Many organizations, however, make very fatal mistakes when handling a crisis that not only costs them money, but their reputation. In fact, the overwhelming majority of Americans would leave their financial institution after certain crises, making crisis planning more critical today than it has ever been. I look forward to sharing insights with attendees next week.”

As CEO and founder of York Public Relations, York is the principal strategist for all clients, leading her team through various organizational crises and brand awareness campaigns. With nearly 20 years of experience and a 100% success rate, she has mitigated numerous crises, ranging from high-profile investigations and lawsuits, as well as regulatory disputes.

York has studied with top crisis officials from Emory, the CDC and Southwest Airlines, as well as the former press secretary for the Royal Family and the former Chief of Staff to Princess Diana. She has also worked with state and federal officials, including the New York State Attorney General’s Office.