Press Room

Industry awards and recognitions are often pursued as validation of a company’s innovation, success, and market position. However, not all awards carry the same weight or deliver equal value.  Fintechs must develop a strategic...

AI has become an invaluable asset for marketing teams. From data analysis to some content creation (to be clear – not editorial content), AI has transformed how brands connect with their audiences. However, as...

In business, there’s a peculiar phenomenon that should raise red flags for potential clients: companies that specialize in services they can’t effectively execute for themselves. This disconnect between expertise and application is not just...

Timing is crucial when it comes to press release distribution. While it might be tempting to send out your news on a Friday to wrap up the week, this strategy often backfires, resulting in...

As Valentine’s Day approaches, it’s a reminder that not all relationships are meant to last forever—even in business. Wicked harsh, right? But it’s true. Breakups can be painful. They may even create anxiety, pushing...

LinkedIn remains one of the most powerful platforms for B2B marketing, offering a unique space to connect with professionals, establish thought leadership, and drive business growth. Below is a comprehensive guide to best practices...

In today’s hyper-connected digital environment, a minor incident can transform into a full-blown crisis overnight. Understanding the dynamics behind this phenomenon is crucial for effective crisis management. Let’s explore the causes and effects of...

The Power of Consistent Content Sharing for Fintechs If you’re posting those stellar articles in American Banker or The Financial Brand that talk about your fintech a whopping one time, you’re making a critical...

Partnering with a PR agency can be a game-changer for your company’s visibility and reputation. However, to truly reap the benefits of this relationship, it’s crucial to understand how to work effectively with your...

Staying ahead of the curve is crucial for fintechs. For instance, a PR strategy that worked wonders even as recent as last year might not cut it today. But how do you know when...