ATLANTA, Oct. 17, 2025 – York Public Relations, the nation’s fastest-growing PR firm for fintechs and financial institutions, has won “Best Use of Thought Leadership” in the 2025 Fintech Marketing Global Awards for its industry-leading State of Fintech Report.
Now in its third year, the Fintech Marketing Global Awards honors the most innovative and forward-thinking marketers and solution providers in the fintech, financial services, and technology B2B and B2C sectors. The program recognizes excellence and celebrates achievement across the global fintech marketing community.
York Public Relations’ State of Fintech Report distinguished itself through its rigorous, data-driven methodology and actionable industry intelligence. The 2025 edition surveyed 802 C-level executives at U.S. banks with assets ranging from $30 million to $7 billion, delivering comprehensive insights into banks’ fintech investment priorities and vendor selection criteria.
“Winning this award validates our commitment to creating research that moves our industry forward,” said Mary York, Founder and CEO of York Public Relations. “What sets our State of Fintech Report apart is its foundation in real insights from over 800 banking decision-makers. We’re not speculating about trends—we’re delivering strategic intelligence that helps fintechs understand exactly how banks evaluate and select technology partners.”
The recognition comes as York Public Relations continues to expand its client base and establish new benchmarks for thought leadership. The firm’s data-backed approach has helped numerous fintech clients refine their positioning and accelerate their market presence with financial institutions. York Public Relations continues to lead the industry in thought leadership.
The State of Fintech Report is available online at www.yorkpublicrelations.com. For more information about York Public Relations, contact info@yorkpublicrelations.com.
About York Public Relations
York Public Relations is the fastest-growing public relations and marketing firm dedicated exclusively to financial institutions and fintechs. Creators of The State of Fintech, the firm offers Public Relations, Media Relations, Social Media Marketing, Content Marketing, Creative Marketing, and Crisis Communication services. Total funding of its client base exceeds $2 billion and represents over 8,500 financial institutions. For more information, please visit www.yorkpublicrelations.com.