Are you experiencing a brand awareness crisis?

Brand awareness is a critical part of organizational success. Not only is it crucial when launching new products or services, but it is also critical for staying relevant over the long haul, whether the goal is to grow or to eventually be acquired. A healthy and well-known brand drives consumers’ decisions and differentiates you from the competition, but it also strengthens client retention, thus increasing market share.

Check out our latest article in Credit Union Business News on three reasons that may be to blame and how to correct it.