Brand awareness is a critical part of organizational success. Not only is it crucial when launching new products or services, but it is also critical for staying relevant over the long haul, whether the goal is to grow or to eventually be acquired. A healthy and well-known brand drives consumers’ decisions and differentiates you from the competition, but it also strengthens client retention, thus increasing market share.
If your brand isn’t doing these things, you may be dealing with a brand awareness crisis.
In a recent issue of Bank Business News, COO & CFO Michael Misoyianis covers three reasons that may be to blame and how to overcome it.
Click here to read the full article.