Global fintech PR firm experiences rapid growth in first year, supporting clients across entire fintech ecosystem with 4,000+ banks, credit unions, mortgage lenders and 14 million consumers
ATLANTA, Oct. 12, 2021 – Global fintech PR firm York Public Relations celebrates its first year in business today after record growth. As the fintech industry continues to boom, the firm grew by over 1100% in just one year, demonstrating a growing need for quality fintech PR programs.
Launching Day 1 with clients signed, the firm doubled or tripled each quarter since last October and is positioned for even stronger growth next year. To keep pace with growing demand, the firm expanded its leadership team and has plans to add more positions over the next year.
According to Michael Misoyianis, CFO and COO of York Public Relations, “In the U.S., nearly $100 billion was invested into fintech in just the first half of the year, compared to $121.5 billion during all of 2020. We are enthused with the momentum we’re seeing both within our space and our firm – and the innovation taking center stage. Being a part of that on behalf of our clients and partners is exciting.”
Misoyianis added, “The team has worked diligently this past year to build a firm that is positioned for quality and sustainability. We are structured exceptionally well to continue supporting our industry and we look forward to further growth and success in the year ahead of us.”
Earlier this year, York Public Relations established a strategic alliance with Atlanta-based Stanton Law, a law firm specializing in business, employment and transactional law. Through the relationship, organizations have access to both experienced legal counsel and quality reputational management services.
The firm is also a proud member of the Association of Financial Technology (AFT) and sponsor of both the Spring and Fall Summits. The firm is currently in talks to add more strategic alliances that will support its global and consumer PR initiatives.
In response to industry requests, York Public Relations also expanded its service offerings to include Social Media Marketing, Content Marketing and Creative Marketing. Now a full-service agency representing clients both domestically and globally, from traditional start-ups to publicly traded giants, the firm supports fintechs across their entire branding initiatives. Because it offers the highest level of quality in fintech marketing, York Public Relations continues to onboard clients across all its offerings.
A member of the Forbes Communication Council, the firm’s founder and CEO, Mary York, is a recognized fintech expert. Since launching her firm, she has been awarded as a “Sales, Marketing & PR Trailblazer” and a “Most Powerful Woman in Fintech.”
In addition to being published in American Banker, The Financial Brand, CU Business and others, York is regularly invited to speak at state and national banking events. This year, she presented at FintechSouth, Illinois Bankers Association, Community Bankers of West Virginia and many others.
Finally, York was appointed to the advisory board for BetaBuilds Technologies™, creator of OffWallet™. In her role, she provides strategic guidance on business initiatives, as well as seeks capital investment for the fintech’s B2B SaaS platform to drive greater access to cashless economies.
“This has been an amazing year,” said York. “Not only have we worked hard and passed so many major milestones, but we’re also having fun. I am incredibly proud of the team’s hard work and beyond grateful for the support and encouragement from our fintech clients, partners and friends. I set out on this journey last year with a very specific vision and it has been truly rewarding to watch it grow. I look forward to even greater things ahead.”
York Public Relations has an aggressive business strategy planned for the next 12 months, with exciting initiatives that will add even more value to the fintech space.
For more updates, visit www.yorkpublicrelations.com.
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