Crises strike without warning, often leaving behind a scarred reputation and a damaged brand. From cybersecurity attacks, to compliance violations, to disastrous Tweets, no organization or person is immune to a crisis, making crisis preparedness critical.
In last year’s inaugural report, we evaluated the top 20 crises of the millennium, starting with AOL and Time Warner’s failed merger in 2000 to IHOP’s fake name change in 2019.
This year, we’re taking a look back at the top ten crises of 2021, plus the lessons learned from these disasters.
Let’s get started.