Crisis Public Relations
Navigating a crisis can be overwhelming – but it doesn’t have to be.
Through our empathetic approach, sound counsel and proven mitigation process, we work with you to quickly take control of the situation and minimize potential damage for your organization, your employees and your customers.
As a trusted partner and the nation’s only crisis firm dedicated to the financial industry, we understand the complexities within the industry. By minimizing stress, we are committed to helping organizations effectively manage a crisis through a more positive approach.
Crisis Plan Development
Effective crisis planning is crucial.
At the onset of a crisis, we work closely with your team to develop a solid plan of action by thoroughly evaluating the crisis and determining necessary communication. Working alongside your legal counsel, we assess potential risks to the organization as well as develop a media plan to control the dialogue.
Preparing communication starts with a comprehensive message framework.
We work with you to determine an appropriate response plan, along with internal and external communication.
Even the very best crisis plan can fall flat if communication is delivered poorly.
By facilitating press training, we ensure organizational leaders are prepared and comfortable to address hard-hitting questions while also providing necessary updates with a sincere, empathic tone.
Crisis PR Execution
Your strategy is only as good as the execution.
Our team guides you through each step of the process, from preparing communication to disseminating updates. Our goal is to ensure your plan remains effective, even as the situation progresses.
A crisis can leave a long-lasting impact on your brand.
Through traditional public relations, we build a strategic plan to emphasize positive news and maintain a strong brand or repair it from potential