ATLANTA, Aug. 2, 2021 – York Public Relations, a global fintech PR firm, announced today that Samantha Hall has joined the firm as its newest Senior Account Executive.
In this role, Hall will support the firm’s growing account services department, which has continued to see rapid growth. The firm tripled last quarter and then doubled last month, indicating a strong demand for its services. Hall will be responsible for the management of client relationships while providing strategic guidance to executives. She will also work closely with media and event directors, as well as support internal marketing initiatives.
Focused exclusively on the financial services market, York Public Relations is trusted by financial institutions and fintechs across the entire globe to grow and maintain positive brands. Because of its thorough understanding of the industry, organizations never spend time educating the firm’s team on its business or products. York Public Relations works with clients spanning the entire fintech ecosystem and who represent a collective 4,000+ bank, credit union and mortgage lender clients.
Prior to joining York Public Relations, Hall held PR and Marketing positions within the fintech industry, including Black Knight and William Mills Agency. She also has experience with consumer brands, including Victoria’s Secret, where she worked with both local stores and their corporate team to increase brand awareness. Hall has a bachelor’s degree in Information Technology and a master’s in Integrated Marketing and Communications Management, both from Florida State University. Hall is HubSpot certified and holds additional certifications in Multicultural Marketing from Florida State. She has also studied American Sign Language.
“Fintech is booming,” said Mary York, Founder and CEO of York Public Relations. “According to CB Insights, funding so far in 2021 has already exceeded all of 2020 – and our firm is seeing the effects. Since the start of the year, we have received multiple calls every single week from fintechs in need of quality brand awareness programs and delivering on that requires hiring the industry’s best. Samantha is a natural fit, and we could not be more excited for her to join our team. She brings outstanding fintech knowledge coupled with a finesse that will allow our team to continue creating and executing successful PR and marketing campaigns.”